Elephants are under grave threat. These intelligent, gentle and social animals known as Africa's Gardeners- for the role they play in clearing new paths in the bush and dispersing seeds- are being killed for their ivory at the worst levels since the 1980s. Today there are an estimated 400,000 elephants in Africa, down from 1.9 millions in 1979. It is estimated that up to 38,000 elephants are killed annually for their tusks, fueled by an increasing affluent middle class in China and the Far East where ivory is seen as a symbol of wealth, status and power. Left unchecked, this could see the whole population of African Elephants wiped out by 2025.
Dedicated to the protection and conservation of wildlife habitats in Kenya, the David Sheldrick Wildlife Trust is working on the front line, in the field, to protect elephants, treat and rescue the victims of the ivory trade and educate local people as to the importance of protecting their wildlife heritage. Today the charity has successfully returned 91 orphaned elephants into the wild.
Inspired by the Fall runway trends and tireless efforts of The David Sheldrick Wildlife Trust, we have created L'Elephant Palette – A lustrous eye palette that fuses on trend colors from both the catwalk and the Kenyan grasslands with simplicity and in an innovative and wearable way.
With the purchase of this refillable palette, 5% of all proceeds will be donated to The David Sheldrick Wildlife Trust.