To celebrate and raise awareness for the wild tiger, Chantecaille has created a limited edition palette with a selection of easy to wear cheek and eyeshades with an elegant Tiger embossing that is easy to wear and attractive on everyone.

While the world celebrates the Year of the Tiger, the plight of this majestic animal continues. In fact, this celebration of the tiger places it in a more perilous situation.  Demand has increased for tiger parts including paws, teeth, bones, and skins while the last of the tigers are being poached, tiger farms are sprouting in Asia catering to the illegal trade in body parts.

Tigers are poached, hunted and exterminated for small and big profit.  

The disappearance of wild tigers is of utmost urgency, as the loss of our top predators is the barometer of an ecosystem in trouble.

Since 1998, the last Year of the Tiger, the population of tigers in the wild has diminished from 5,000 to 3,200. With this palette, Chantecaille supports TRAFFIC*, an international wildlife trade monitoring organization to help save the last tigers in the wild. 

It is a world-wide concern, which needs attention and focus.

*Five percent of the proceeds benefit TRAFFIC